Overview
Catalogue modeling is a booming business, as consumers mindlessly flip through mail order catalogues at home, places of service (such as the salon), workplace or during travel. Catalogues sell products and communicate messages to the consumer. Individuals with a natural look, outgoing personality and contagious energy often succeed as catalogue models. Interested candidates should follow the steps below to learn how to build a successful career in the catalogue modeling industry.
Step 1
Determine your modeling strengths. Evaluate your physical features and personality advantages that would make you stand out from the competition. Successful catalogue models often work well with others, have the ability to make a product appear glamorous or desired, and are attractive in appearance. Ensure you meet high industry standards, including top-notch hygiene, excellent teeth and a natural-looking physique.
Step 2
Study the catalogue modeling industry. To launch a successful career, prospective models must know and understand the business. Evaluate all types of catalogues and the products they sell. Examine the models used in each image, their facial expressions and their unique body language positions. What makes them excellent catalogue models? How would you describe them? How are they serving the brand as sales representatives? Compare your strengths with the models on the pages. Cut and save your favorite images for later inspiration and posing practice. Additionally, make note of catalogues and brands that you desire to work for in your modeling career.
Step 3
Have professional head shot photographs taken. Find a local, credible photographer through references. Look for one that has an excellent head shot portfolio. Wear minimal make-up, appear natural and have several looks to promote composite card variety. Professional photography services can cost over $300, but the financial commitment is a career investment. A high-quality composite card will serve as a business card and represent your modeling ability.
Step 4
Create a portfolio. Take job opportunities that may be low-paying or offer simply a photograph for payment. Establishing a quality "look book" for potential agencies and editors will show your commitment and desire for a successful modeling career. Seek out catalogue modeling jobs through online searches and newspaper ads; however, watch out for potential industry scam artists. Set long-term goals in the modeling field and research ways to meet those goals.
Step 5
Contact a modeling agency. Research local modeling agencies that are respected in the industry and known for their opportunity-providing potential. Study their current models and application guidelines; if interested in applying, follow all instructions to maximize your acceptance potential. Have a positive attitude and professional demeanor at all times. Remember that you must sell yourself before you can sell a product.
TIPS AND WARNINGS
- WARNING : Be aware of potential modeling agency and job scams.
Catalogue modeling can be critical and discouraging; try to remain upbeat and work hard to achieve your goals.
