Overview
Prospective young models seeking to build their modeling portfolio should consider catalog modeling opportunities. The catalog industry is an approachable field for young models who have commercial appeal. Additionally, standards for beauty are less rigorous compared with other modeling industries (such as runway or fashion). This promotes a more welcoming environment for young models (ages 13 to 18) of wide-ranging statures, weights and looks. Although modeling is a competitive field and can be highly critical of aspiring young models, hard work and a positive attitude can facilitate industry success.
Step 1
Evaluate catalogs that feature young models. Industry knowledge is imperative in this business. Study catalogs to determine a model's purpose (such as selling a product) and visual characteristics (universal qualities the models share). Understand that models represent a brand. Therefore, commercial, fresh faces are always in need.
Step 2
Practice catalog modeling poses. Study your favorite catalog images. Evaluate the models' facial expressions, body language and visual energy. Are the models selling a product? Companies that market electronics, toys, educational programs and sports equipment often target the young market. Analyze how each model represents the brand and promotes the available products.
Step 3
Understand catalog modeling standards. Modeling requires a high standard of hygiene, clear facial skin and, oftentimes, a fit physique. Take care of your body to promote success in the modeling field, as it is your marketing tool. Drink lots of water, eat nutritious meals, manage stress and get plenty of sleep.
Step 4
Set long-term goals. While dabbling in the modeling field can provide temporary entertainment, you should evaluate your long-term goals before you embark upon a catalog modeling career path. Note that catalog modeling can require long hours on your feet. Understand that many agencies and editors will criticize body parts or facial features. Do not let such criticisms lead to a poor self-image. Remain positive, confident and motivated to succeed.
Step 5
Have professional head shots taken. Contact a local photographer who specializes in young models. Have two or three outfits and wear minimal makeup. Choose head-shot photographs that display your modeling diversity for your composite card, as this industry business card will represent your skill to potential employers.
Step 6
Build a catalog modeling portfolio. Peruse catalog company websites and your local newspaper for job opportunities. Be mindful of scam artists, but understand that initial modeling jobs may be low-paying or offer a photo exchange as payment. Gather modeling photos to build a "portfolio" or "look book." Oftentimes, agencies request samples of your work to determine if your modeling abilities are up to standard.
Step 7
Contact a credible catalog model agency. As many reputable agencies will promote catalog modeling opportunities to a signed individual, contact a reputable agency and follow all application guidelines. Be watchful of potential industry scams. During the interviewing process, display an outgoing, friendly personality and drive to succeed.
TIPS AND WARNINGS
- TIP : While most catalog editors do not appreciate direct solicitation, an industry-educated model may land a modeling job by calling the company directly.
Chaperones are generally required at photo shoots of young models.
Stay positive should industry criticisms get you down.
- WARNING : Talk with a parent or guardian about modeling goals to ensure their full support.
Watch out for modeling scams.
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