Overview
Fitness models grace the covers of popular exercise magazines, workout videos and clothing catalogs. The field differs from conventional modeling in many ways: fitness modeling offers less money, but may offer longer-lasting career opportunities and an easier entry threshold. Many people rise from casual modeling to better work through their own effort, not even needing an agent. Here is a sneak peek at the fitness modeling industry.
Fitness Model Attributes
Fitness models are models with exceptional muscle tone and physical health. Often, fitness models have such highly developed muscles that they may not work for run-of-the-mill modeling jobs. Those that are able do work a variety of jobs that may or may not be fitness related.
Unlike runway modeling, there are no particular guidelines for fitness models. The prime requirement is a tight body with great muscle development. Of course, the model must also have an attractive face. Fitness models may also be surgically enhanced; breast implants are common, especially for women that have a low body fat percentage. There is a good representation of many races and ages in the fitness modeling industry, as well.
Working in Exercise Videos
Exercise DVDs are are a great way to get into the fitness modeling world. One video may use over a dozen individuals, and there are often several titles in one series, creating the opportunity for repeat business. Commonly, video models can also dance, or are experienced in whatever technique the teacher is covering.
Often, these videos are staffed from competitions, modeling agencies and open calls. Teachers may also pull their best and most attractive students in their videos. It may be useful to send producers of fitness videos a head shot and comp card, as well.
Magazine Modeling
Publications like "Men's Health" and "Shape" need fit, attractive people for their articles to illustrate exercises and set an example for readers. The bigger magazines hire models through agencies, but may also go through reader-submitted photos for fresh faces. Smaller magazines will often put out ads or search Internet modeling sites for new talent.
Look for opportunities appropriate for your sex. According to ShapeFit, it may help for women to "enter some online cover girl contests. Locally, you will want to look at your local papers, the smaller neighborhood ones sometimes have sunshine girl type sections and you can apply to be featured on that. This is a great start to your tear sheet collection." For men, there are publications that feature male centerfolds, although these usually target a smaller niche audience than those for women.
Part Modeling
Many fitness models are hired with emphasis on one particular part of the body. Since fitness models are so toned, they're often used for pictures that emphasize the abs, back, legs or others parts favoring a tight physique. These jobs are great for those who might be short or unconventional looking, since only a section of the body is seen.
If part modeling is an interest, dedicate several shots in your portfolio to pictures of the particular area you'd like to be hired for. Make certain to keep the part in shape; consistency is a huge plus. Keep in mind that many fitness-focused part modeling jobs call for excellent or remarkable muscular development in the specified area.
Differences Between Fitness and Conventional Modeling
Fitness modeling is different than "normal" modeling in several ways. First of all, it pays less, with many models earning next to nothing for a long time until their careers take off. Often, fitness models handle their own booking, getting jobs through websites, ads and fitness events.
Because of the more organic quality of fitness modeling, it's an area that might be easier to break into for those that aren't tall or willowy like many conventional models. There's a wider range of heights and builds in fitness modeling, so this is a prime focus for work if you have the shape. All that matters is a tight, healthy physique that's ready to move.
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